Look Out for Kids
The Look Out for Kids safety campaign was developed for the ODOT Safe Routes to School program to highlight kids being active outside during the time of COVID-19 school restrictions. With various hybrid models of education in effect, kids may be out walking and rolling at different times in the day. The campaign reminds people driving to look out for them. We want to encourage kids to be active and to enjoy active transportation modes, but we need help from people driving to promote safe walking and rolling environments for kids. These digital assets could be used year-round.